A: How you write it. Do you think it through? Look for the ways to enhance a story or world? Do you research? Do you plot? Do you allow for spontaneity? Writing is personal and it is fluid. What works for you is not what works for someone else be it either in the telling or the reading of it. Faults aren’t always bad. You can embrace them and run amok and produce something very fine indeed. Not everyone will get it, but some will love you for it. A perfectly engineered book is also delightful. When every thread is wrapped up to perfection and an author makes it appear effortless (which it can be…sometimes…) it is beautiful and deeply satisfying. Just be passionate about your topic or story and the rest will follow.